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Content & Marketing Specialist, Writer, and UGC Creator

I am Paula Nwadiaro, a digital content and marketing specialist who blends writing, design, and strategy to help brands tell stories that sell. I also coach freelancers, making the business of writing feel a little less scary and a lot more fun.

Today, I combine my expertise in writing and strategy to help businesses thrive through effective marketing, social media management, and storytelling that sticks.

When I’m not working, you’ll find me mentoring aspiring writers or day dreaming about my book boyfriends.

Anyhoo...it's lovely to meet you. Grab a cup of coffee will you??

You're in for a ride.


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Recent Articles

Medium •

How I Get Clients As A Content Writer and How You Can Too (Just Strategy)

How I Get Clients As A Content Writer and How You Can Too (Just Strategy)Paula Nwadiaro12 min read·2 days agoPress enter or click to view image in full sizeHello there, I’m about to give you ALL the TEA on how I actually get clients.DISCLAIMER: You will put in the WORK. I’m not telling you to acquire the McGuire, to perspire the inspire or hug the wire and you won’t get the inspirational quote version where you “just believe in yourself”.Let’s get into it, shall we?👇🏽Getting clients isn’t about...
Medium •

What Nobody Tells You About Good Friday.

Good Friday wasn’t just the day Jesus was nailed to a cross and crucified.It was a day his body was turned into an open wound.They were 150 armed soldiers who surrounded him like a wanted criminal.23 men trailed behind him while he was bound.Then came the so-called “executioners of justice” , 83 of them. They struck him 150 times on the head. He got 108 blows to his stomach. 6,666 beatings to his body. 110 more to his head.At 12 o’clock, they grabbed him by the hair like an animal. They pricked...
Medium •

“You are what you attract” God forbid.

“You are what you attract”I winced as I read the text message in front of me.“Api ister my angle”I really hope he didn’t mean to send “Happy Easter my Angel”He couldn’t possibly.I am what I attract?? God forbid oo. I am not him(…but you attracted him)I can spell.I beg to differ. They said opposites attract…oh gosh that makes sense now.My mindMYMINDI listened to Bob Proctor for the first time yesterday. He spoke of the mind to my mind and I’ll tell you something, my mind did not mind at all.For t...
Medium •

FROM DARKNESS TO LIGHT: A Repentant Murderer’s Tale?? (Part 1)

So let me share an interesting story with you. A few months back in 2023, a Ugandan Pastor made quite a buzz on TikTok for his fascinating sermons. He was no ordinary pastor, mind you. He was an ex-satanist who shared his past experiences and insights about the spiritual realm. People were hooked on his teachings and couldn’t get enough of his amazing stories.I watched a few clips of his sermons and in one he mentioned killing many people, but it wasn’t clear if he meant in the real world or jus...
Medium •

The SEO Friendly Way to Write for Both People and Google.

I know, I know. This sounds backwards. But this is what I mean:Instead of starting with “I need to rank for ‘SEO writing tips,’” start with “What specific problem is my ideal reader trying to solve right now?”Maybe they’re frustrated because their blog posts aren’t ranking. Or perhaps they’re tired of writing things that sound like medical textbooks. Start there.Once you understand the human problem, the keywords naturally follow. And when keywords flow naturally from genuine intent, your conten...
Medium •

Red vs. Blue Ocean Strategy in Marketing: Lessons from Nigerian Brands.

In business, two kinds of markets exist: the blood red oceans (not the Red Sea) where companies fight tooth and nail for the same customers and the calm, untouched blue oceans where businesses create entirely new demand.The question is, where would you rather play?PS- I know you’re shocked by my more formal tone but this requires me to be of the simplest professional tone😂Let’s go on…In Nigeria’s market, we’ve seen both strategies in action. Some brands thrive by jumping into the crowd and fight...
Medium •

WARNING: Don’t Follow This Writing “Rule” If You Want to Make Real Money Writing.

You need a presence on all of these. Period.Cherie you CANNOT afford to be shy.You’re behind already and if you can’t figure out where to start, I’ll help you out:Get one. Don’t overthink it. Just a simple picture with a clean background. You want clients to take you seriously, so don’t be posting selfies in your pajamas. Keep it professional.I usually advise using one picture across all platforms. Again, for uniform identification.For example, let’s say you’re me. You’re not just Paula. You’re...
Medium •

BREAKING: 61 Killed in Brazil’s Horrific Plane Crash!!

Here’s how it happened…A passenger plane crashed in Brazil on Friday, killing all 61 people on board.The aircraft, a Voepass ATR 72 twin-engine turboprop, en route from Cascavel in the southern to São Paulo’s Guarulhos International Airport, was carrying 57 passengers and 4 crew members when it plummeted to the ground in the city of Vinhedo.Horrified witnesses and video recordings show the aircraft entering a terrifying flat spin before crashing into a residential area. In less than a minute, th...
Medium •

CONTENT WRITING FOR B2B (Business-to-Business) and B2C (Business-to-Consumer) Brands??

Let’s learn more…Well..hey there,You’re probably here cause you’re a Content Writer who can’t figure out if you’re a B2B or a B2C writer.Come sit. I’ll explain.First of all, let’s break down what B2B and B2C are:B2B stands for Business-to-Business, which refers to companies that provide products or services to other businesses. On the other hand, B2C stands for Business-to-Consumer, where companies sell products or services directly to consumers/customers.In summary, B2B focuses on transactions...
Medium •

So…you want to be a Writer?

(Image Sources- Pinterest)So, you’ve seen all these posts about people making crazy money writing online, right? They’re making it look really easy too?Rolls eyes.Don’t get me wrong, making a living with your words(aka writing) is possible, but it takes work.Let me rephrase- it takes a whole lot of work and the help of the good Lord.(It’s okay if you’re not Christian.)Moving on…Here’s the thing, writing isn’t always sunshine and rainbows. You’ll face rejection, frustration, and maybe even a few...

We’re writers… we’re allowed to be crazy. They just call it creativity.”

Paula Nwadiaro